Do you ever offer bonuses to your list? It's one of the best ways to
push them over the edge and get them to open their wallets.
You can read some of the bonuses and offers that have worked
for us in the past in this lesson.
We
all know there is a lot of competition out there, and some sites
literally have over 5000 affiliates. So, don't just run those
cut-and-paste ads all the time. Offer something UNIQUE
that no one else can
offer.
You
see, this is how you increase sales. All good marketers know you have
to state benefits. Unfortunately, sometimes that's just not enough.
Let's look at an example of this in action by comparing a
run-of-the-mill ad with something that bites people in the butt and
makes them take action.
|
Mail to thousands now with a single click. |
Mail to thousands with a single click. |
Now, look at these two ads. Which one gives more value? Well, unless
you took that trip to Mars with that land rover, you probably think the
one on the right is going to get more clicks and more sales.
Incidentally, the ad on the left does highlight the same benefits of
SuperPayLine as the ad on the right.
But, what's different? The ho-hum ad on the left looks like it was
written by the company. You know what I mean. Most programs put out
some sample ads, and then every affiliate just mindlessly copies and
pastes these generic ads and puts them
all over the internet.
Conversely, look at the one on the right. It's unique. That's
undeniable. It has three bonuses that the company couldn't write
because they are totally original bonuses written by the list owner.
So, what your goal should be here is to sell yourself . Don't just
spout the company line. Add some originality and unique bonuses.
Most people give away other people's bonuses, but there are far too
many problems with that. How many people have you seen giving away the
same ebooks over and over again? It's enough to make me want to puke
sometimes.
That's not it, though. Why should you promote someone else on the back
end when you can promote yourself? And, there is
no need to take the time to write your own ebooks. Just make simple
reports and email them to your customers.
I'm sure those of you who are experienced marketers can come up with
your own bonuses, but I know some of you are newbies. Let me give you
some tips on how to start creating your own bonuses that express
yourself and what you have to offer.
First, don't try to act like a guru. Be honest about who you are and
where you are in your online business. People understand that everyone
can't be a guru overnight. The key is giving value and selling your
commitment to success and working together for mutual benefit.
So, before you go out there and start making up stories, click here and
set up an autoresponder on SendFree You can get
a free one for starters or even get a 30-day free trial on the
Preferred Service. Now, click here
and set up the step-by-step plans for building your list. Then, get a
few subscribers on your list.
Next, all you need to do for instant and genuine credibility is to
write a simple "I've Finally Found It" offer.
Let's say you just got your 100th subsciber, which we KNOW 100% will be
very easy if you follow our plans. Just send out a bonus offer like
this:
I have some good news today. I've finally
found it. After all this time, someone
showed me how to build my own list
of 100% opt-in subscribers. This list
is growing now using easy techniques
that selfish marketers have been
hiding all along.
To celebrate this, I would like to
offer to show you what has taken
me so long to discover.
We can build our lists together. For
those that join me in (whatever program),
I will release the step-by-step lessons
that are now proven to build an
opt-in list for anyone starting today.
And, I don't mean paid leads. All
of these leads are free to get using
simple third-grade math. It's so easy
once someone just shows you how.
I can do that for you today.
Just put something like this in your own words if possible, add the
benefits of the program, and there you have it. Instant credibility
even for a newbie with only their first 100 subscribers.
Now, keep in mind that you should tell the truth. That's what gives you
the edge to pull this off. People know when you are spouting rhetoric
and when you are telling the truth. It's better to be honest because
once you do get customers, many of them will buy over and over again
because they will know you told the truth from the beginning.
Let me tell you. It's a lot better than those ridiculous spillover
promises and endless lies about sponsors claiming they are going to
help you and doing nothing but get you to buy overpriced leads that may
make you lose money.
To sum up, you can offer your own unique bonuses. Just know yourself,
be yourself, and use the idea above if you don't have any other ideas.