Before getting into the concepts you can
use to perform reverse marketing to get leads, please understand that
you should avoid spamming. I do not recommend joining a bunch of lists
and emaling list owners. This is spam in most cases, and it's not very
effective because online list publishers know what spam is, and they
certainly don't like it.
The better way to start your reverse marketing campaign can be summed
up in just four simple steps:
1. Go to a search engine and enter a keyword or phrase, such as
"internet marketing."
2. Visit the thousands of websites that come back in the search results.
3. For each website, write down the physical (snail mail) address and
contact name of the person who owns that site.
4. Send out postcards with your offer to those people.
Note: However, it is far better to
create
your own product and then contact people using this technique for
joint ventures. Think about which technique is better. If you just try
to sell to these people, you are limited by the people you personally
contact. But, if you create your own product and affiliate program,
then you can possibly get those website owners to endorse your product
through their lists or websites.
If you create several different products, you can do this over and over
again with different niches. For example, let's say you have a product
on how to grow flowers. Just go to a search engine, enter "flowers,"
and then contact those people as possible affiliates for your product.
This is likely to create many more sales than trying to sell your
product directly to those website owners.
These four steps completely avoid the spam issue and give you as many
free leads as you have time to collect.
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Robert Eckert
Lead Generation Tips
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